What it is: A lightweight, water-based face primer that hydrates, smoothes, and protects skin while it reduces the appearance of pores-creating the perfect canvas for long-wear foundation application. What it does: Get locked-in hydration, locked-up comfort with this fast-absorbing, water-based primer. It’s the ultimate prep step that hydrates, protects skin, and smooths the appearance of pores for flawless makeup application. This innovative, lightweight formula is formulated with advanced polymers that help even out the skin's surface while it provides a flexible, protective barrier to prevent foundation from settling into fine lines and pores. Scentless, colorless, and weightless, it delivers essential hydration and its infused with vitamin B5, aloe vera, jojoba, and shea to bring nourishment to the skin's surface, leaving it feeling refreshed and comfortable all day-even underneath long-wear, full-coverage foundation. What it is formulated WITHOUT: Parabens. Sulfates. Phthalates. What else you need to know: This primer is specially formulated to empower skin in preparation for Kat Von D's Lock-It Foundation (sold separately). Research results: In an independent self-assessment study after a period of over 8 hours: 100% liked the way skin looked and felt with primer. 100% said skin looked healthier, hydrated. 100% said skin felt smoother and softer. 100% said pores were less visible when using primer and Lock-It Foundation. 100% said it absorbed easily. 97% liked the application, texture, and scent. 97% said wear was comfortable with primer and Lock-It foundation. 97% said the primer improved the surface of skin. 93% said it felt lightweight. 93% said it smoothed rough patches. 93% said primer provided a smooth canvas for foundation. 93% said primer made skin look fresh all day. 93% said this primer works perfectly with Lock-It Foundation. 90% said skin felt younger. 90% said foundation applied smoothly with primer and improved the condition of skin. 87% said skin looked younger. 83% said complexion was flawless when using primer with Lock-It Foundation. 80% said foundation didn’t settle into fine lines and wrinkles.