What is it: Creamy Matte Lip Color combines the long-lasting look of a modern matte lip with incredible wearability— in nude, bright and bold shades. Who is it for: The woman who wants a classic matte look on lips with all the conditioning and moisture benefits of a traditional Lip Color. Why is it different: Bobbi's formula utilizes a unique combination of emollients to condition lips and lock in moisture. Since it's highly pigmented, you'll get true, crisp color. How do I use it: Depending upon how it's applied, this versatile formula can deliver full coverage or a stained lip. You can swipe directly onto the lips from the tube or use the Lip Brush for more precise application (sold separately).