Beautiful Color Luminous Lip Gloss has a silky-smooth texture that imparts rich colour and lustrous shine on the lips, with a subtle vanilla scent. Infused with conditioning and hydrating ingredients, this non-sticky gloss soothes and comforts lips like a balm. Maxi-LipM is clinically proven to increase the appearance of lip volume by 40%, reduce the appearance of furrows by 30% and increase moisture by 60%. A soft tip paddle applicator deposits the perfect amount of gloss and a built-in mirror allows for convenient on-the-go application. Brand : Elizabeth Arden. Effect : Plumping.