What is it: A favorite lip formula returns in four limited edition shades - part of Bobbi's Raw Sugar Collection , this barely-there balm offers deep moisturization and sheer color (that lasts longer than most). Who is it for: Any woman who wants soft, smooth lips with a hint of fuss-free color. Why is it different: This color-true formula packs the perfect blend of emollients to comfort and moisturize lips, while beeswax and candelilla wax help provide longer wear. Plus, Vitamins C and E deliver nourishing antioxidant protection. How do I use it: Apply directly to lips - no need for a lip brush.