Keep Calm Nipple Balm relieves and soothes delicate skin with organic oils and medical grade Lanolin. No need to remove prior to breastfeeding. It soothes and protects sore, sensitve nipples, heals cracked skin and makes a great rescue balm for lips, cuticles and elbows. From the creators of Mama Mio: 'Founded in London by 4 beauty experts, Mama Mio is a very personal creation. Our skincare expertise gives is the know-how, but first and foremost we are 4 women who want to feel good in our skin. We selfishly create each product to solve the skincare issues that we want to overcome, using the very, very best ingredients at their highest potency to ensure that every product really works. We believe real beauty is about confidence… if you feel gorgeous, you will look gorgeous.' All Mamamio products are Paraben Free, Petrolatum Free, Sodium Laureth and Sodium Laurel Sulphate Free, Xenoestrogen and Phtalates Free, Colourant and Synthetic Fragrance Free.