While activewear was originally designed as clothing to be worn while playing sports or working out, companies have done such a fantastic job integrating design into their pieces that a large proportion of people shopping for activewear buy it simply because it’s fashionable and comfortable. And there’s simply nothing wrong with that.
Brands like Under Armour and lululemon have been leading the charge, producing everything from intergalactic printed spandex pants to chevron sports bras that are just as practical for an intense yoga session or run as they are for lunch at a cafe. They still wick away sweat and serve their sport-specific purposes, but now they’re super fashionable too. Throw on a zippered jacket from The North Face after class or lunch and you’re ready to run errands.
Big designers like Alexander Wang and Stella McCartney have even thrown their hats into the burgeoning fitness arena, creating covetable sweatpants, cotton T-shirts and even sports bras that are more luxurious than ever.