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  • Secrets to Successful Fashion Blogging Part II
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    Well. It's certainly been a long time coming, hasn't it? When you decide one random night at 9pm to write a blog post about how to make a successful fashion blog, and the next day the post goes viral and gets featured on ELLE.com and blows up on Twitter/Facebook...it can be very intimidating trying to follow it up. I now know how directors of sequel films feel. Enormous pressure, really. Yes, this is a sequel, but you'll find that it's more targeted, less random as before, and future (cross my fingers) parts will follow this focused format. For Part 2, I have decided to focus on one of the most important aspects of fashion & personal style blogging: the outfit post. Integral to the outfit post, is, of course, photography. So, I apologize if you do not take photos of your outfits for your blog - rest assured there will be many more parts to this series that will pertain to you as well! One more thing, before we dive in...would you be ever so kind as to acknowledge the 1 ½ years it has taken me to get to this point, this sequel, and the many, many hours it has taken for me to create this (hopefully helpful) post for you? It would absolutely, without-a-doubt, 100% make my day if you would Like this post, Tweet it to your followers (who no doubt will appreciate the tips as well) and, if you're so inclined, you are absolutely welcome to link to this post within your own blog posts (weekly link roundups, etc). You're the best. Thank you. stsfb-1 1. Always get better and better. It should come as no surprise that the first tip (which may be the most important) is to always better yourself--but you're already doing that, since you're reading this, aren't you? I find more and more that with practice, an ever-more-experienced eye, and with the help of my lovable photographer (my fiancé HB) I will edit photos and call to [houston] in the other room, "This is the best one ever!" If you always strive to better your posts, at the very least, you will not lower your blog's quality - you can only increase it. Use comments and interactions (tweets, likes, etc) as a means of measuring the success of a post. You probably do this already, but make mental notes of the quality of the photography in this outfit post versus the previous, the inclusion of writing or any changes to how you wrote your outfit credits. If you're a visual person like me, write the best things about your most successful outfit post on a stickie note and stick it somewhere on your wall or desk. You should always refer back to these qualities so that you never make a post that hits below the mark you've set for yourself. stsfb-2 2. Your camera is super important, but your lens even more so. 70_200mmlens As much as it pains me to say this, since I believe that you should be able to style a spectacular blog without spending thousands of $$, when it comes to personal style & outfit posts, owning a digital SLR (single-lens-reflex) camera is super important. It's the type of camera that looks really intimidating, and more importantly, the lenses are interchangeable. I've owned a digital SLR (I'm a through-and-through Canon girl, myself) since 2003, when I started my now-defunct-yet-awardwinning photoblog in college. Since then, I've upgraded a few times--I now own a Canon 7D which I am hopelessly in love with, and have collected (through saving up and through very generous special occasion gifts) a very good set of lenses. If you want absolutely the best photos ever, invest in a Canon L-series lens--they're the ones professionals use. I use my Canon EF 70-200mm f/4 L lens for nearly every single outfit post you'll see on this site. I also use a lovely 60mm f/2.8 USM macro lens which I think takes very lovely outfit photos, but [houston] gripes about it not being a zoom lens, which means he has to bust his tail a little more. :) Canon versus Nikon questions will get a very biased answer from me: I've always been a Canon gal. I could be considered a traitor, as my Norwegian grandfather as well as my father are Nikon men themselves, and my grandfather even has his own darkroom
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