What it is: A collection of long-lasting liquid eye shadows with a shimmering wash of color. What it does: Easy to use and great for on-the-go styling, these luxurious eye shadows are a great alternative to traditional powder formulations. The lightweight, crease-resistant liquid pigments add a luminescent wash of color to your lids. The convenient formula evenly blends into skin with ease and dries quickly. A bi-phase liquid-powder combines to create shades that gorgeously illuminate the eyes and the infusion of anti-aging vitamin E fights the effects of the midnight hour. What else you need to know: Shades were inspired by: Shiri Appleby (shimmering olive): “Shiri is an amazing actress, producer and writer, and most recently created a hysterical web series. The olive tone compliments Shiri’s fair skin and big, brown eyes.” Alison Chemla (shimmering bronze): “A close family friend of mine, Alison wanted a bronze eye shadow to match the hues of her new jewelry line.” Sky Ferreira (shimmering pinkish silver): “Sky is not only a talented musician and songwriter but her personal style is one I have admired for a while. This pinkish silver color complements Sky’s big eyes.” Kelly Sawyer (shimmering beige): “I love Kelly’s bohemian-meets-California girl style. This beige hue highlights her natural tan without making her look like she's trying too hard. ” -Charlotte Ronson.