Intense, shiny, long-wearing mineral lip color that deeply moisturizes, plumps, smooths and beautifully shapes lips with creamy color and silky, smooth shine. With a unique gel-souffle texture, the more you wear it, the more moisturized your lips become. - Pure, intense color that's ultra-luminous on application. - Provides instant, continuous hydration: the more you wear it, the softer and smoother your lips become. - Its smooth, creamy texture provides an even dispersion of color that lasts.