Private Red from DuWop is a colour changing lipstick that morphs into each woman’s personal red! Offering a provocative answer to the question ‘what is my best shade of red?’, DuWop’s Private Red takes the hassle out of selecting the perfect shade. DuWop Private Red’s proprietary formula includes a blend of three naturally derived pigments and the technology behind the classic ‘mood lipsticks’ of the seventies to provide a vibrant red shade that adapts to suit each individual’s colouring. The silky lipstick goes on smooth, and the rich pigment changes within five minutes to leave behind the perfect red for every wearer. Ingredients: Private Red's proprietary formula includes a blend of three naturally derived pigments - annatto, hibiscus, and henna - and the technology behind the classic “mood lipsticks” of the seventies to provide a vibrant red shade that adapts to suit each individual's coloring. Annatto lends a rich pigment base, while hibiscus flowers offer gentle antiseptic properties, and henna leaves behind a long-lasting stain. Additional hydrating ingredients such as beeswax, caster oil and Vitamin E keep the lip color lightweight and emollient. Brand: DuWop.