Ecru New York Luxe Treatment Shampoo 2 oz. Luxuriate in Healthy Hair. Do you have parched or chemically treated hair? Bathe your locks in moisture with this nutrient rich cleanser, which produces a thick lather that cleans and hydrates. The perfect shampoo for pre styling. Leaves hair strong, shiny and tangle free. Protects hair from chemical and thermal abuse. Counters UV damage and promotes new cell growth. Especially Suited For: All hair types. Essential Elements: High potency vitamins and nutrients combined with essential amino acids promote new cell growth, which is vital for healthy hair and scalp. Antioxidants and Soy Bean Lipids balance moisture retention, increase elasticity and protect hair. For Best Effect: Apply to wet hair and massage into a full lather. Rinse and, if desired, repeat.