All the opulence of velvet in a new soft matte lipstick. Smooth and creamy formula with rich, intense color impact. Soft, sensuous and non-drying. High-pigment shades for high drama. Color(s): black cassis, fuchsia velvet, nude velvet, red velvet, violet crush. Brand: Estee Lauder. Style Name: Estee Lauder 'Pure Color' Velvet Lipstick. Style Number: 378325.