Who is it for? Women with normal to dry, dull hair, who seek moisture and radiant, reflective shine. Advanced Technology Encapsulated Shine-Release Complex Key Ingredient: Olive Oil. Why is it different? This shine release shampoo bathes hair with encapsulated spheres of olive oil all day long to keep locks lustrous. Safe for color-treated hair. Brilliant Glossing takes inspiration from nature with its winning olive oil formula, and incorporates new encapsulation technology in Fekkai Advanced. Micro-encapsulation technology allows finer olive oil droplets to target and cover your hair for even distribution & coverage from the root to the tip. With our encapsulated Shine-Release Complex, Brilliant Glossing formulas will deliver refreshed shine throughout the day for all day shine. This product collection uses a new, breakthrough encapsulation technology to help deliver even reflective shine from root to tip, and refresh your shine for brilliant hair throughout the day.