Who is it for? Women with fine/thin hair who seek effortlessly luxurious, voluminous hair. Advanced Technology Hair Plumping Complex with Baobab leaf extract. Why is it different? Transforms hair from root to tip, gently cleansing while allowing even the thinnest of strands to find their thicker, fuller potential. Fact: Most of your hair's volume starts from the "roots" out. Full-Blown Volume's Baobab Leaf extract binds and infuses each hair strand with plumping agents delivering visible amplifying volume from the roots to the tip of hair. Each strand is coated with a weightless polymer that increases the diameter of each strand for a voluminous hair network. The collection is also enhanced with a new, delicate lime mint fragrance. Use the entire line to achieve a visible level of all-day all-out body. The Full Blown Volume shampoo and conditioner build the thickness of individual hair strands from root to tip to create powerful volume throughout your hair, while the styling products boost and weightlessly hold your voluminous hair throughout the day.