Silky Straight Ironless™ Sleek and chic. Without the heat. This silkening conditioner softens hair and restores manageability. The Straightening Complex smoothes the cuticle down and helps lock humidity out for silky straight locks. Who is it for? The woman who loves to wear her hair sleek, chic and straight everyday. She has natural waves or curls and struggles with frizz, and typically uses straightening/smoothing products and a flat iron to achieve her style. She wants top quality products that will help her get a straight, sleek look that lasts all day with less effort and damage. Advanced technology The Hibiscus protein, a known health boosting plant with soothing and calming benefits, is extracted from the tropical Hibiscus flower and infused into the Anti-Frizz Straightening Complex. The formula works to smooth the surface of each hair strand for incredibly smooth, silky and manageable hair. Why is it different? Each product in the Silky Straight Ironless collection, infused with advanced micro-smoothing technology, is created to work synergistically to create and hold chic, straight style and luxuriously silky texture without effort or harsh chemicals.