Like skin care, if you are only repairing the signs of aging in your hair, you are only fighting half the battle. I developed the Advanced Care Ageless products to not only repair, but also proactively prevent future damage. Take years off your look with an anti-aging hair care routine." - Fr#233;d#233;ric Fekkai #149; Rejuvenating Shampoo primes cuticle, infuses hair with nutrients and antioxidants to target natural, biological hair aging. #149; Lather from roots to ends. #149; 6.7 fl. oz. bottle.