Who is it for? The PrX Reparatives collection is for women seeking to prevent andrepair damage to their hair. These women have fragile, porous hair due to frequent heat styling or chemical processing and often use repair treatments and conditioners to restore natural texture and shine. Why Fekkai created this collection The inspiration for this collection came from years backstage at fashion shows and photo shoots, seeing models with hair overworked and depleted by constant bleaching, coloring and heat styling. Advanced ingredients Each product contains advanced ingredients including keratin-a natural fiber that makes up 90% of hair's structure and silk proteins-one of the world's strongest naturally occurring proteins. Keratin Protection: Works at the foundation of hair. Includes keratin, the building block of strong, virgin hair. Reinforces weak spots along the hair fiber where keratin loss has occurred. Creates a protective shield that defends against styling and chemical damage. Helps prevent keratin loss before damage is even visible. Damage Restoration: Restores external texture and resilience. Rich, luxurious emollients are deposited to restore softness and smoothness. Strengthens against hair breakage to help prevent future damage. Helps resist split ends and visible damage. Product Lineup: The regimen for beautiful hair restored. Step 1: Cleanse and detangle Reparatives Shampoo removes damaging impurities and buildup while nourishing and detangling each strand.