Each product in the Silky Straight Ironless collection, infused with advanced micro-smoothing technology, is created to work synergistically to create and hold chic, straight style and luxuriously silky texture without effort. This smoothing shampoo is an optimal first step, fighting frizz and priming each hair strand to receive the powerful results of salon-proven Straightening Complex. Brand: FREDERIC FEKKAI & CO. Style Name: Fekkai 'Silky Straight Ironless' Shampoo. Style Number: 291532. Available In Stores.