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  • killer and a sweet ting
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    When it comes to brows these days, everyone knows bigger is better. Cara Delevingne’s thick, dense arches—the ones that helped kick-start the movement—are as famous as she is. But if you weren’t blessed with boy brows, not to worry. There’s no shortage of products and services to help. This global obsession with brows is instigating a major swing in beauty spending everywhere from salons to makeup counters. “The brow trend is set to become even bigger this year,” says Theresa Ye, senior beauty editor at fashion and lifestyle trend forecaster WGSN. This is something experts agree on. “Eye makeup is currently the strongest performing segment, driven largely by the popularity of bold eyebrows, which have spurred the launch of numerous brow-specific products,” says Shannon Romanowski, category manager for beauty and personal care at global market research firm Mintel. “Historically, eyebrow products have not been a big growth area in colour cosmetics, as women relied on hair-removal items
  • How to create perfect eyebrows, once and for all
    More info
    When it comes to brows these days, everyone knows bigger is better. Cara Delevingne’s thick, dense arches—the ones that helped kick-start the movement—are as famous as she is. But if you weren’t blessed with boy brows, not to worry. There’s no shortage of products and services to help. This global obsession with brows is instigating a major swing in beauty spending everywhere from salons to makeup counters. “The brow trend is set to become even bigger this year,” says Theresa Ye, senior beauty editor at fashion and lifestyle trend forecaster WGSN. This is something experts agree on. “Eye makeup is currently the strongest performing segment, driven largely by the popularity of bold eyebrows, which have spurred the launch of numerous brow-specific products,” says Shannon Romanowski, category manager for beauty and personal care at global market research firm Mintel. “Historically, eyebrow products have not been a big growth area in colour cosmetics, as women relied on hair-removal items
  • How to create perfect eyebrows, once and for all
    More info
    When it comes to brows these days, everyone knows bigger is better. Cara Delevingne’s thick, dense arches—the ones that helped kick-start the movement—are as famous as she is. But if you weren’t blessed with boy brows, not to worry. There’s no shortage of products and services to help. This global obsession with brows is instigating a major swing in beauty spending everywhere from salons to makeup counters. “The brow trend is set to become even bigger this year,” says Theresa Ye, senior beauty editor at fashion and lifestyle trend forecaster WGSN. This is something experts agree on. “Eye makeup is currently the strongest performing segment, driven largely by the popularity of bold eyebrows, which have spurred the launch of numerous brow-specific products,” says Shannon Romanowski, category manager for beauty and personal care at global market research firm Mintel. “Historically, eyebrow products have not been a big growth area in colour cosmetics, as women relied on hair-removal items
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