THE FIRST TO KNOW Lida Hujic

An essential read for marketers wishing to stay at the vanguard, a seminal textbook for students on marketing, media and fashion courses and an enlightening story for anyone with an interest in the phenomena at the heart of contemporary culture. Lida Hujic talks of her own experience to explain how to create Hype. 15,5 x 23,3 cm, 408 pages, english, paperback, Bubble publishing.