FreshSugar Plum Tinted Lip Treatment SPF 15 NM Beauty Award Winner 2011DetailsSugar, a natural humectant, ensures long-lasting moisture. Meadowfoam and black currant seed oils hydrate and condition the lips. Antioxidant-rich vitamins defend against wrinkle-causing free radicals. Designer About Fresh: Founded by Lev Glazman and Alina Roytberg in 1991, Fresh was a pioneer in using natural ingredients such as sugar, milk, soy, and rice in modern beauty treatments. Today, the Fresh collection encompasses not only indulgent skincare and bath treats but also innovative cosmetics, alluring fragrances, and signature candles.