The Cinema Lacquer : More than a mere gloss… Concentrated high-definition color, fusing shine, comfort and lasting hold. Inspired by icons of the cinema, Giorgio Armani re-introduces glamour with Gloss d’Armani. When one take is enough : Gloss d’Armani’s flexible velvet applicator adds volume and defines contours instantly and effortlessly, with an expert touch. Technology : Color-Fil Shine technology, with a translucent base that traps pigments and pearlescent particles for a hydrated, silky smooth feeling without any stickiness. Comfortable, stay-fast color is like a second skin that remains true for eight hours without fading or migrating. A new dress code: 18 Captivating colors. Nude Beiges, at the heart of Armani’s color DNA, is expressed in luminous tones, draping the lips in a sheer chiffon-like veil. Desaturated pinks, from rosewood to raspberry add an extra dose of chic to your style. Like moiré silks, the plum shades combine shine and depth of color. An unexpected red shakes things up: Rouge 400, the incendiary signature Armani shade, now in a sheer version for an astonishing, explosive effect.