Featuring a creamy texture, feather light and translucent, as hydrating as a balm. The brilliant bold color is wearable and chic. A cutting edge color formulation process: The Color Shine Moisture Polymer, a revolutionary component able to retain twice its volume of water, enhance color luminosity while locking in hydration on the lip surface for over 8 hours. Three shades hovering between straight orange and pink-orange: Acid Tangerine 300, Mandarin Orange 301, and Orange Mutation 302. Three incandescent reds, sheer versions of Rouge d’Armani 400: Red Carpet 400, Ripe 401, Scarlato 402. Three lively transparent pinks: Ecstasy 500, Vita 501, Blush 502. Three purple shades: Bitten 600, Tulipe Noire 601, Black Laquer 602. Two neutral shades: Beige 100 and Beige Rose 101. "Allure Best of Beauty Winning Shade in 300"