It comes as no surprise that a global staple like GUESS would roll out a complete festival-inspired collection just in time for the music season. The brand first became an international powerhouse with iconic Claudia Schiffer campaigns in the '80s, and has since gone on to strengthen its relationship with pop culture. Last year, it launched its first capsule series with DJ Tiësto and now, GUESS is extending its role into indie music culture with a 36-piece collection, out today.
Capturing the energy of the free-spirited decades, the brand’s capsule feels very vintage Americana and features graphic rock-band tees with fringe detail and embroidered denim shorts. We were lucky enough to snag a sneak peek at the line before its debut, and chat up a few of the brains behind the project.
Click through to learn more about GUESS’ Summer Revival line and hear what GUESS VP of Design, John Landis, has to say.
"This capsule is really comprehensive. Can you talk about it?
"We’re starting a lifestyle concept where we’re using and purchasing some of the things that inspire us and help us to tell the story."–John Landis" — polyvore-editorial
"Why did you decide to partner with Frends headphones for the capsule?
"A huge portion of our customer base attends these festivals and we want to service their full lifestyle needs." –John Landis" — polyvore-editorial
"Tell us about the books you're selling in some of your stores.
"We’re working with Taschen and Assouline, purchasing books about street art and things that are interesting to our customer." –John Landis" — polyvore-editorial
"GUESS selected Natalie as one of the bloggers to wear the collection because the designers are big fans and her style and personality marry perfectly with the vibe of the collection. Photo credit: Patrick Butler" — polyvore-editorial