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It comes as no surprise that a global staple like GUESS would roll out a complete festival-inspired collection just in time for the music season. The brand first became an international powerhouse with iconic Claudia Schiffer campaigns in the '80s, and has since gone on to strengthen its relationship with pop culture. Last year, it launched its first capsule series with DJ Tiësto and now, GUESS is extending its role into indie music culture with a 36-piece collection, out today.
Capturing the energy of the free-spirited decades, the brand’s capsule feels very vintage Americana and features graphic rock-band tees with fringe detail and embroidered denim shorts. We were lucky enough to snag a sneak peek at the line before its debut, and chat up a few of the brains behind the project. 
Click through to learn more about GUESS’ Summer Revival line and hear what GUESS VP of Design, John Landis, has to say.
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