Hip, fashionable and elegant, IF is a fragrance with a mission. A dazzling bouquet of white flowers, IF blooms with top notes of zesty grapefruit and sparkling yuzu, ending in a deep romantic drydown. IF is fresh, clean, light, and sensual. What if… 8 FL OZ. Size About Apothia Los Angeles For over 25 years, Apothia has been the ultimate experience for fashionable trend setters from its Los Angeles flagship. Synonymous with beauty, fashion and style, Apothia products blend art and innovative design with world-class ingredients and craftsmanship.