In four bright, look-at-me shades, and two basics, this refined mascara gives your eyes the perfect application from roots to tip, adding drama to any makeup look. The formula is highly pigmented, resulting in long-lasting brilliant colour. butter LONDON does not add phthalates and parabens to its formulas. It's colour without compromise. Unique gel-based formula provides highly pigmented, high-intensity colour; defines, volumizes, and intensifies lashes. Apply to your lashes and work upwards and outwards. To create a dramatic look, layer multiple coats and colors. Formula does not clump and builds easily. Cornflower blue shimmer. Real musicians do it on a six-string. butter LONDON does not add phthalates or parabens to the makeup product formulas. Not Animal Tested. Ophthalmologist approved. Dermatologist approved.