Sensu features the latest Japanese Technology with extra wide Tourmaline plates for a faster and more efficient hair straightening. Tourmaline plates producing negative ions which are eliminating the frizz in your hair and providing it with the greatest shine. Your hair will glow and look healthier than ever. True Ceramic heater allows a faster heat up time than any hair straightner available in the market. Sensu will be ready to use in less than 10 seconds from being turned on. True Ceramic heaters provide heat control system for a stable temperature and prevent damage from over heat. Stabled 430 Fahrenheit heat. Ergonomic design features Light weight allowing easy straightening. Sensu features High-strength composite materials that are commonly used in aerospace industry. 360 Swivel cord prevents tangling and allows easier and more comfortable use.