Madeleine Vionnet dominated the fashion scene in the 1920s and 1930s. She is renowned for, among other things, the introduction into modern fashion of the bias cut and for making couture available to the public in mass-produced, ready-to-wear versions. She believed that clothing should move with the wearer and dispensed with anything, such as corsets and padding, that might interfere with natural flow. Probably more than anyone else, she modernized the world of fashion.
On the eve of World War II, Vionnet closed her house. The label was bought in 1988 and the first fashion collection since 1939 was introduced in 2006.