Humble Chic

Humble Chic was conceived in 2011 to fill the void between luxury and mass market retail by offering a carefully edited selection of chic, moderately priced clothing and accessories with a boutique sensibility and superior customer service. The brand launched its first pop-up shops in New York City in 2011 and received immediate attention from “recessionistas” and fashionistas, compelled by the combination of a sophisticated aesthetic and accessible price point. Humble Chic employs a boutique approach to buying, scouring the market of up and coming designers and manufacturers to find beautiful product at the most competitive price point, and buying limited quantities to keep inventory fresh and unique. Since the company’s inception last year, Humble Chic has developed relationships with 150+ small-scale design companies throughout the country and abroad.