Sasha Plavsic launched Ilia brand in 2011. Her range of cosmetics includes lipsticks, mascaras, lipstick crayons, all formulated with the same approach of the beauty, natural and efficient. Each product is filled with up to 85% bioactive organic ingredients A combination of on trend pigments and super nourishing elements has set Ilia apart from the conventions of organic beauty. The quality of the product is mirrored in its packaging. All cream lip products are housed in a sleek recycled aluminum case.