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I've read "Benetton" by Jonathan Mantle yesterday and I have to say that this book is quite inspiring. Luciano, Giuliana, Gilberto and Carlo started with almost nothing, and yet they made the most successful family business brand known all over the world.
"It will be more than a product, it will be a way of seeing things. Beyond the product we need to give a sense of something different. We will create something around this brand." - Luciano Benetton

I recommend reading this book. It's quite interesting.
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