Working hand in hand with the leading plastic surgeons in Brazil, It Cosmetics introduces Bye Bye Under Eye, a full coverage, highly pigmented concealer utilizing truly innovative technology and ingredients - giving women the power to finally say "bye bye" to those stubborn under-eye issues! Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what. The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen - clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area. More than just full coverage for under the eyes, the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil. For these patients highly pigment coverage is important - but more than that, they desire a moisturizing formula that won't cling to fine lines and wrinkles and also contains skin loving and healing ingredients. Out of these needs and refinements, and after over a year of development to get it just right, Bye Bye Under Eye was born. "This formula is so highly pigmented that just a little goes a long way. Simply use a small pea-sized amount and with your finger (or a concealer brush) gently pat under and around your eye," says Jamie Kern, makeup expert and creator of It Cosmetics™. "Using your pinky finger, pat a bit of concealer into the small indents along each upper side of the nose, between your bridge and the inner corner of your eyes. The skin in this area thins as we age and appears more blue, like a dark under eye circle. Concealing this area as well will make you appear instantly healthier and more youthful." Additionally, the ultra-fine and creamy formula won't cling to fine lines and wrinkles thereby not making them more visible as some concealers do. Bye Bye Under Eye is great for all skin tones and comes in four shades; light, neutral medium, tan and deep.