Brush on cheeks, nose, chin and forehead for the ultimate sun-kissed look. For a look that sculpts the face, apply a lighter base to the center of the face (include eyes and around the mouth, but not the nose), a darker one on the outside perimeter and then the bronzer. This pulls the center of the face out and mimics the effect that a key light would have. It's a very effective way of adding definition and a trick often used by TV and film makeup artists. By jane iredale.