What it is: A volume-boosting mascara that naturally plumps and curls for maximum lash drama. What it does: This mascara's patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, long-wearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes.