As seen in Elle magazine (March 2004 issue, p228). A mild, high-lather shampoo. Formulated with unique amino acid and pure coconut oil derived cleansers. Gently and thoroughly cleanses the hair. Adds body and fullness with wheat starch and wheat proteins. Moisturizes and imparts softness and shine with a special blend of ingredients. Suitable for dry and normal to dry hair and scalp types, or for frequent shampooing on all types of hair. 8.4 ounces in a plastic bottle with flip-top cap.