A radiant shampoo with a UV filter and optical brightener that illuminates blonde tones and fights yellowing. Natural rhubarb and lavender extracts help enhance blond tones and calm the scalp. Directions of Use: Work a small amount of Colorvitality Blonde Shampoo through wet hair. Lather. Rinse thoroughly. Repeat if necessary. Brand: KMS California. Range: ColorVitality. Hair Concern: Highlighted Hair, Blonde Hair, Sun & Water Care. Volume: 300ml.