More than a cream, more than a serum, the most precious metal on earth now empowers your most precious asset, the delicate skin around your eyes. Cellular Eye Cream Platinum Rare contains colloidal Platinum, which helps to increase moisture retention, shield the skin from external damage, and allow the skin to absorb nutrients at optimum levels. It’s the perfect solution to a lifted, brightened, line-free, de-puffed and luminous eye area for a radiant look beyond expectations. Brightens and minimizes under-eye darkness. Tightens and lifts while reducing under-eye puffiness with a natural tensing agent. Gives instant luminosity. Balances skin for optimal nutrient delivery while decelerating skin aging. Apply in the morning and/or evening. Dot under eye and smooth gently with fingertips from outer to inner corners. May be extended to hairline. Melts into a serum consistency upon application.