The next generation of vibrating mascara: High voltage lash transformation. Intensifies every single lash. Hyper-extends. Visibly multiplies. Lancôme's next generation of Ôscillation: new conical-shaped PowerBrush combined with exclusive Boldblack formula creates a bold, clean lash look. With over 7000 oscillations per minute, the PowerBrush precisely distributes formula to lift, separate and intensify every single lash. Lashes are generously wrapped 360° degrees, appearing hyper-extended and visibly multiplied for a most eye opening effect.