These neon-translucent permanent shades saturate lips with comfort, moisture and lasting stain of color. The formula is filler-free and contains a transparent ultra-shiny oil that optimizes the transluscency of colors and adds shine to lips. When the texture is applied, its high content of light oils delivers a very smooth, thin and glinding film on the lips that provides a comfortable, lightweight feeling for the customer. Protective jelly enhances its adherence on the lips. This adherence combined with its barrier effect optimizes comfort and protection of the skin from its external environment by maintaining moisture levels within the lips. Shea butter has a unique composition compared to other plant-derived oils: it provides a naturally moisturizing effect and leaves the lips feeling soft.