Bobbi's new gold standard for ultra-long, perfectly separated lashes. The secret? An upgraded good-for-your lashes formula working in perfect synergy with a unique brush. In just one sweep you get noticeably longer lashes & perfect separation. And because it's enriched with olive-derived emollients, Vitamin B and humectants, this long-wearing mascara conditions lashes while staying smudge & flake-free. You'll be lash obsessed. Featured in 'People Style Watch' as one of the best new mascaras on the market (March 2011).