What it is: An Eye Colour featuring Laura Mercier's baked technology for beautiful shades that last all day. What it does: This smudge-resistant, lightweight eye color gently smooths onto the lid for an even application. Ultrablendable and versatile, this eye color can be applied dry for an even wash of color or wet for a more vibrant effect. What it is formulated WITHOUT: Parabens. What else you need to know: This fragrance-free product is ophthalmologist, dermatologist, and allergy tested to minimize the risk of allergy and irritation. This product is appropriate for contact lens wearers.