Berry: dark plum. LORAC's Cream Lipsticks contain a unique blend of emollients designed to retain moisture in your lips. Get a Red Carpet picture-perfect pout with these long-lasting, rich hues that always leave your lips looking and feeling healthy, moist and full. LORAC Lipsticks feel good! They're smooth. Not dry. You look good, they feel good. Cream Lipstick has a unique blend of emollients in long lasting, rich hues designed to retain moisture in your lips.