Time to wham up the glam in Viva Glam! It's a gaga-glamorous look at our abiding passion: The MAC AIDS Fund and the Viva Glam program are the heart and soul of MAC Cosmetics. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!The Viva Glam and Lady Gaga collaboration takes off again with a shade as enigmatic as the diva's star persona. A light warm beige with an amplified finish, the look is as cool as only she can be. Color(s): viva glam gaga 2 (a). Brand: M.A.C.. Style Name: MAC 'Viva Glam Gaga' Lipstick. Style Number: 293812_2.