Named after the tiny industrial building in St. Louis, Missouri, where the company continues to be based, 1717 Olive was created by designer Kristen Schonwald-Vila as a means of fusing her love of art and knits. The results are imaginative handknit pieces with a distinctly artsy vibe, like this refined knit hat with a modernized take on the old-school Fair Isle pattern in custom colors exclusive to Madewell. Acrylic. Import.