What it is: A highly pigmented loose powder. What it does: Make Up For Ever Pure Pigments contains a high color concentration that can be used on the eyes or lips. You can mix it in with your clear gloss to create your own personalized color, apply it on the lid for a swash of color, or create a liner by applying with a wet brush. Play with the color to create a rich pigment that pops. Sephora is the exclusive beauty retailer for this product.