What it is: The blackest, shiniest mascara with the ultimate lift, length, definition, and curl. What it does: Innovation for your eyes only. This next-generation mascara combines an innovative, triangular brush with exclusive E-Lash-Tic Lash™ technology to create the ultimate glossy lashes. The special formula contains micro-crystalline powders that coat and stretch your lashes for maximum length, definition, and curl, while providing a rich, smooth application that never clumps. Available in the blackest, shiniest black on the market, Lash Lifter Gel Volume Mascara will make your lashes flake-proof, run-proof, and life-proof. What else you need to know: The innovative triangle brush design with hollow bristles creates perfect lash separation with no clumping and perfect product deposit onto lashes.