MAX FACTOR Colour Elixir Lipstick is a moisturising lipstick that in just 7 days transforms dry lips, to silky, soft, lovely lips. The secret is in the 60% elixir that is a concentrate that nourishes and softens your lips with moisture-regulating and softening agents (shea, avocado and aloe butter) and antioxidants (white tea and vitamin E). This elixir-formula moisturises your lips and you will have healthy lips in just 7 days. With healthy lips the colour pigments can easily be applied evenly and you get a beautiful, glamorous result. Colour Elixir Lipsticks colour palette is divided into four groups to easily be matched with different types of skin tones and preferences.