Dare to shine 24/7. Maybelline New York Eye Studio Color Tattoo Metal 24HR Cream Gel Shadow ink technology creates 24HR wear for intense, long-lasting color saturation. The cream gel formula glides on without creasing and keeps color vibrant. Why you'll love Maybelline New York Eye Studio Color Tattoo Metal 24Hr Cream Gel Eyeshadow: 24hr intensity, tattoo tenacity. Luxe it up with long-lasting metallics. Shimmery, bold metallic shades. Cream gel formula for smooth application. Directions: Using fingertips, sweep Maybelline Eye Studio Color Tattoo Metal 24HR Cream Gel Shadow over eyelid from inner corner and blend outwards. For added drama, build color as desired. Product Form: Cream. For Use On: Eyes. Beauty Purpose: Defining. Color Family: Multiple Colors. Health Facts: Dermatologist Tested.