Dare to wear our longest-lasting shadow. Our ink technology creates super-saturated color. Cream gel smoothes on for vibrant color that does not fade. Dare to wear 24HR shadow. Ink technology creates 24HR wear shadow for our most intense, long-lasting color saturation. Cream formula glides on without creasing and keeps color vibrant. Ophthalmologist-tested. Safe for sensitive eyes and contact lens wearers. For Best Results. High impact look: Illuminate. With fingertips, sweep all over eye from inner corner and work outwards. For added drama, darken as desired. - S.C. Brand: Maybelline.